press archive
PRESS RELEASE

To give Malaysian fashionistas a perk and a difference, Lush Icon recently opened its doors at Avenue K along Jalan Ampang in Kuala Lumpur .

Armed with a life-long passion for fashion, and a lifetime's supply of shopping experience, sisters Rachel and Pooi Ching realised that there are many wonderful and one-of-a-kind fashion labels around the world that Malaysians have yet to savour.

"We want to introduce more wonderful labels to local fashion enthusiasts, and give individuals more choices to bring out the best in them. Some labels are internationally well-known but are yet to be available in Malaysia ; while others are up and coming star labels that we think are just as brilliant as the big players. All in all, we are dedicated towards injecting more excitement into the local fashion market."

Quirky designs from luminaries such as Karen Walker and Jordi Labanda are part of the highlights on the racks. Karen Walker is a renowned label favoured by many international celebrities; and Jordi Labanda is a legendary illustrator-turned-designer from Spain .

"We want to offer something high fashion with a twist, and Jordi Labanda surely fits the description. His print-illustration technique provides fashion that is distinctively stylish and of a high level of quality, but easy to wear all the same."

Lush Icon's specialties also include Hansel, an up-coming label from Singapore , and the quirkily charming Nice Day label from Spain .

"Hansel has a very down-to-earth styling that's pleasant on the eyes, and Jo, the designer, never fails to surprise and amaze us every season. We love to work with Jo as she is a very nice and down-to-earth designer, as wonderful as her clothes!"

Since the buying is done by the sisters, each and every piece at Lush Icon is personally hand-picked.

"We want the labels selected to reflect our penchant for individual style and in return we want them to speak of our passion for fashion."

Lush Icon carries costume jewelry and accessories such as Tribu Accessories from Australia , Dogeared Jewelry from United States and Good Company from United Kingdom .

The owners of Lush Icon also emphasise that customers are more welcome to drop by for a hello and linger around for a chit-chat.

"We want our customers to be friends instead of just another business opportunity. After all, fashion should be fun so we like to make the process a memorable one."

Do drop by at Lush Icon at Avenue K, M-23 Mezzanine Level, 156 Jalan Ampang , 50450 Kuala Lumpur for a closer look at the items. Alternatively, you can call 03-2166 0619 or 012-321 9790 for further information.