Source : Star Metro Fashion M24
Date: Monday 28 August 2006
By Lim Chia Ying
Photos by Azlina Abdullah

 

 

 

 

Individualistic and
cutting-edge styles are
the trademark of Lush Icon.

The new retail boutique,
located at Avenue K in
Kuala Lumpur , opened its
doors recently to customers.

Founders Rachel Khiew and sister
Pooi Ching said their boutique stocked the
more understated overseas brand names
instead of the big powerhouses,
with each and every piece carrying
sensual, exuberant and unique designs.

"The idea for this boutique came about quite some
time back but didn't really take off until last year.

"We personally handpick the apparel that we think people would like. Blouses and dresses which are unique in prints, details, eccentric and able to accentuate a woman's body are what we have, "said younger sister Rachel.

"The 26-year-old said, among the labels brought in by Lush Icon, there were Karen Walker, Hansel, Jordi Labanda and also Nice Day and Nice Things.

"I know many people are still not familiar with the brands we stock but this is all the more reason for us to educate women about trying out adventurous fashion designs.

"We bring in clothes for our target group of young to middle-aged," explained Rachel.

The stocks, she said, were replenished every season, about four times a year.

With a interior of pastel purple shades, personalized service is emphasized so as to enable customers to look through he clothes in a relaxed atmosphere.

Rachel said she decided to branch out her advertising career as she felt it was time to take her advertising experience onto the next level by building on her own fashion brand.

"it helps that both Pooi Ching and I are very passionate about fashion and avid shopaholics, too," she said, adding hat the name Lush Icon was derived from their tagline that every individual is an icon in the making.

Founder and owner of brand Hansel, Jo Soh, was present the boutique's soft opening recently talk about her label.

...to be continued