about us
FOUNDER PROFILES

If passion had a name, it would be Rachel Khiew. A consummate adperson, Rachel has spent the last half decade of her life building brands. Now, with Lush Icon, she is taking her advertising expertise to the next level; by developing her very own fashion brand. Rachel’s uncanny grasp of consumer behaviour, strategic planning and brand-building, combined with her life-long obsession with fashion and shopping, makes her the ideal candidate to launch a unique retail fashion experience.

A self-professed accessories junkie, Rachel puts personal style above all else. Rather than follow the trends of the season, she believes that everyone should develop a distinctively individual look to set them apart from the couture has-beens and wannabes. Comfort is a priority, although there are times she would be willing to don those killer 6-inch stilettos just to prove that she can walk the talk.