The story begins in early 2005 when MINKPINK hit the Australian fashion scene. Determined to offer the market something new and different, the team takes influence and inspiration from high-end designers, current trends, street styling and vintage pieces, working hard to produce fresh and flattering garments full of signature MINKPINK personality.

The entire team bubbles over with enthusiasm, ideas and a passion to create garments that are fun, fashionable, affordable and well, just plain fabulous! Each piece is designed with the everyday fashionista in mind – aiming to be fit friendly and work back with an existing wardrobe to create individual style.

And guess what?

MINKPINK TAKES ON THE WORLD….

As the years have rolled by, MINKPINK has gone from strength to strength. Fueled by word-of-mouth and reputation the fan base and stockists have skyrocket – currently the label is stocked in over 400 boutiques throughout Australia and New Zealand, and everyday the list is growing.

Most recently the brand has branched out internationally  with iconic American (Macys, Urban Outfitters), Canadian (Aritza) and Japanese retailers clamoring to stock MINKPINK.