Only at Lush Icon would you be able to find a women’s wear label named after a Jack Russell Terrier. Hansel is a product of the ingeniously imaginative mind of Jo Soh, winner of the Moet & Chandon FRESH! Designer / Label of the Year at the prestigious Singapore Fashion Awards 2004.

A Singaporean by birth, Jo graduated with 1st Class Honours in Fashion Design with Marketing from Central St. Martins in 1999, and has honed her formidable skills with assignments in London, Milan and New York. She also designed for Singapore-based Song+Kelly 21, and has the distinction of being the only Singaporean to be invited to present her collection at the highly-anticipated New Generation Show.

Jo’s unique perspective on design, colour and otherwise ordinary everyday objects is the basis of her Hansel creations.