BOUTIQUE CONCEPT

It began with a whim and a fancy. Over coffee, two sisters, both avid shoppers and fashion lovers, tired of the generally apathetic service and sterile environments of local retail outlets, decided to take matters into their own hands.

In the many sleepless nights and days in a daze that followed, the two siblings mapped out the blueprint of an exciting new retail concept, one that combined a welcoming, vibrant environment with fun, friendly service while offering alluring couture never before seen in the country.

And so, Lush Icon was born.

This innovative fashion boutique is not so much a retail outlet as it is a comfortable space for fashion-seekers and casual shoppers alike to linger while also fulfilling their demands for unique styles. Infused with a warm, accommodating atmosphere, it provides a more personalized, less stressful retail experience that emphasizes on quality service and relationship building; the founders’ ultimate aim is to turn those who venture into Lush Icon from merely customers, to close friends.

Just as the boutique focuses on the needs of the individual, so each and every piece of couture found at Lush Icon is personally hand-picked by the founders. The brands selected reflect their penchant for individual style and cutting-edge chic; instead of world-dominating big names, the founders have opted for more understated yet no less renowned brands, all of which are imbued with sensuality, exuberance and passion.

Lush Icon. Because every individual is an icon in the making.

Today, Lush Icon is a key player in the local fashion scene and being referred to as “THE place to check out for quirky and one-of-a-kind interesting international labels”.

Besides the fashion store, Lush Icon has now spread its wings to fashion jewelries with retail counters located at reputable department stores such as Isetan and Robinsons.

So who says dream is worth nothing?